Arsip:

JIEB

Buying Intention through Virtual Reality Shopping Platforms: Examination of Technology Acceptance, Satisfaction and Immersive Engagement Determinants

Authors

Chee-Hua Chin, Jill Pei-Wah Ling, Tat-Huei Cham, Eleen Ee Tiong, Wei-Chiang Chan

DOI: https://doi.org/10.22146/jieb.v41i1.16196

Abstract

Introduction/Main Objectives: This study delves into how technology acceptance (i.e., perceived ease of use and perceived usefulness) and immersive engagement determinants (i.e., perceived enjoyment, interactivity, and telepresence) influence the satisfaction and purchasing intentions of today’s youth, specifically focusing on the moderating role of trust within the context of virtual reality (VR) platforms.